![]() While financial or accounting knowledge is a plus, it’s not necessarily essential. Most blogs have contact information for their bloggers, or you can reach out to them on social media. Find out their rates and see if they’re interested in writing for your blog. You can also reach out to bloggers you enjoy reading who have the tone and style you seek. To find some, ask other business owners for recommendations, or take a look at freelancer marketplace websites such as Upwork and Freelancer. There are thousands and thousands of freelance writers looking for opportunities to write for your blog. It’s essential to make sure the person’s writing fits with your company culture and your blog style. After all, this person (or people) will be writing under your name and/or the names of your staff. If your accounting business specializes in a certain industry or client demographic, for example, make sure you have background materials or buyer personas to share with your writer. Yes, SEO is important for lead generation, but you also want to portray your thought leadership and problem-solving skills.įinally, make sure the ghostwriter understands your target audience. Once you have your blog style and content planned out, you’ll need to explain your goals for the blog to your potential ghostwriters. This will help you adapt your plan and content to increase traffic and website conversions. Google Seach Console and Google Analytics are two free tools that will help you monitor your website traffic. To help your content generate leads, offer them something of value in return for clicking on a link, or link to more information on your website.Įven if you hire a ghostwriter to handle the actual writing, you need to keep up-to-date on what marketing efforts are working. Call to action – Content exists in order to get a response from your reader.The more you can educate prospects, the more you’ll gain their trust and convert them into paying clients. Educational – Readers should always learn something from your content, whether it’s 10 mistakes not to make when filing taxes, or that you’ve hired a new associate with small-business expertise.It’s not always easy to make accounting topics interesting, so you’ll need a talented writer with a conversational touch. Interesting – This is where a great ghostwriter can really make your content shine.Regularly check your website’s analytics to see what topics get the most traffic, and write more on the same subjects. ![]() To make sure you offer something for everyone, cover a wide range of topics. Relevance – Not every topic is relevant to all clients.Try tying your content to something recent in the news. Timing – The best way to attract eyes to your content is to make your subject timely.Here are five essentials for creating quality website content: If you want to portray more of a professional and business-like personality, you should take a more formal tone. If you want to be the down-to-earth, neighborly accountant, make sure you highlight that aspect of your personality in your posts (especially videos and podcasts). ![]() The tone of your content is important because it conveys your personality and the way your firm treats clients. ![]() When thinking through this content plan focus on the people you want to help, the problems they have, and how you can help solve those issues. This would include things like topics you’d write about, your target audience, the frequency of posts, and the tone of voice you’d like to have. So how can you make your website content stand out?īefore you can look for the perfect ghostwriter, you need to decide what kind of content marketing plan you want to have. Unlike retailers selling a product, your accounting business is a knowledge-based service and it is burdened with selling intangible items. Professional services businesses have a specific set of challenges when it comes to marketing and content creation for your website. Why not hire a ghostwriter to write some, or even most, of your posts? By choosing the right ghostwriter to outsource your content marketing to, you can multiply its effectiveness while saving yourself time. But, you may be thinking, you’re so busy running your accounting business, you don’t have the time to create and maintain a blog. If you already have a blog, are you keeping it current? When potential clients see a website with an outdated blog, it immediately gives them cause for concern. So, if your business website doesn’t have a blog, it’s time to create one. Does your accounting business need a blog? The answer is yes! Website content like service pages and blog posts help your business rise in the search engine rankings and this means more people will find your website and inquiry about your service offering. ![]()
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